Marketer

Copy editing

“You’re gonna come crawling back to the humanities,” said Mrs. Thomas, my 12th grade English teacher, as I headed off to get my engineering degree.

How did she know that years later, I’d take joy one evening in going through a draft of a marketing datasheet, and…

  • Replacing passive voice with active
  • Making sure bullet points follow parallelism
  • Killing unimaginative verbs like leveraging, enabling, and allowing
  • Removing first person
  • Cutting up long sentences into shorter, clearer ones
  • Ditching a comma splice
  • Adjusting product names to comply with trademark guidelines
  • Cutting redundancies like “new and emerging”
  • Fixing hyphens: no in “frequently changing,” yes in “hands-free”

And enjoying it the whole time? Programming in English is something I enjoy doing. Mrs. Thomas knew it but it took me many years to figure it out for myself.

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