As a marketer, often the best thing you can do to improve your work is talk to customers. Too often marketers climb up into their Ivory Tower and guess at what prospects are most concerned about. They make up messaging. They forget that they're not the target audience. You can survive on a diet of… Continue reading On the Road Again
One door closes…
An unhealthy number of good people I know are going through unplanned transitions now. Their jobs were eliminated in a restructuring. Or, their company finished a project and cut everyone involved. Or, the new leader of their auditioned chorus did not invite them to stay after their re-audition. Here's what I have tried to remind… Continue reading One door closes…
Answering the tough questions
Once upon a time the tough child-to-parent questions were from curious but naive faces. Whether one actually gets "why is the sky blue" or "does God exist" or other classics, we surmount them with pat answers that satisfy or children long enough for them to forget about it. Young minds aren't built for philosophy and… Continue reading Answering the tough questions
Getting ROI from Kids
The ROI on kids is not particularly good. At least, not at first. For those unfamiliar with the term, ROI - "Return On Investment" - is a common business term used to evaluate whether something is worth spending money on. If investing in that faster email system for $10,000 lets you earn money twice as… Continue reading Getting ROI from Kids
Look for the Helpers
One town north of me, a tragedy has unfolded. Problems with an over-pressurized natural gas line led to dozens of explosions and 70+ houses on fire. Three towns have evacuated their residents. Local news has been reporting nonstop on the craziness. But they've also been pointing out the places that evacuees can go for help.… Continue reading Look for the Helpers
The Joys of JJFoley 