The world is smaller than you think. Even with billions of people on the Earth, our paths are constantly crossing with people we know in unexpected places. It's because of the many trails we leave: past friends from living in previous cities, former colleagues at old jobs, buddies from school, or activity groups. We run… Continue reading Small world
Category: Marketer
Strategic vs Tactical
Our days are so full of tasks to complete, like quests in a never-ending role-playing game. Laundry, dishes, decluttering, bills, groceries, straightening, meal prep, errands. Emails, phone calls, status reports, one-on-one check-ins, presentation revisions, invoices. Decisions, optimizations, quick fixes, interventions, assists, demonstrations, coordinations, deferments. It's both exhilarating and exhausting to check off items from the… Continue reading Strategic vs Tactical
Finding the Opportunity
Finding opportunities out of obligations is about more than the old optimist's creed of "making lemonade from lemons." It's about efficiency. It's about attitude. It's about shaping your reality. Once my dad was told to attend a dinner event 3 hours away to represent the company, accept an award, and shake hands with the governor… Continue reading Finding the Opportunity
On the Road Again
As a marketer, often the best thing you can do to improve your work is talk to customers. Too often marketers climb up into their Ivory Tower and guess at what prospects are most concerned about. They make up messaging. They forget that they're not the target audience. You can survive on a diet of… Continue reading On the Road Again
One door closes…
An unhealthy number of good people I know are going through unplanned transitions now. Their jobs were eliminated in a restructuring. Or, their company finished a project and cut everyone involved. Or, the new leader of their auditioned chorus did not invite them to stay after their re-audition. Here's what I have tried to remind… Continue reading One door closes…
The Joys of JJFoley 